My article about Fox Farms is intended for the "comment is
free" discussion section on The Guardian News internet page. The purpose
is to inform and argue with an informative and opinionated theme throughout. As
it is an argumentative article the audience need to feel involved and
questioned about their opinions yet, persuaded to have the same views as the
article due to its bias presentation. I have achieved this through my use of personal
pronouns for example “would you want to be skinned alive?”
The article is a discussion of fox farming which involves skinning
foxes alive for their fur, despite it being highly unethical, and is a practice
outlawed in many countries. My target audience is older teenagers and adults
who think strongly about the subject and want to challenge it. It is also aimed
at those who are not necessarily aware of fox farms and want to find out about
what it is and how they can stop it. I have managed to appeal to such a wide
audience by using very accessible language, (“Thousands of innocent foxes get
clubbed or skinned alive every”) and a limited amount of subject specific
lexis.
It appeals to my target audience by
using information along with quotes and photos to support each fact and
opinion. I chose to write about this to gain the public's understanding on
animal cruelty as I feel strongly that it needs to be stopped. I used language
features such as hyperbole’s and direct address as the article is an opinion
piece to persuade the audience to support the protest. This is shown when the
article says "This will continue until enough people join and support the
campaign to stop this cruelty against animals.
(http://www.caft.org.uk/support.html)."
Style model
The graphology used in my article is 3
photos all with relevance to fox farming. The first photo is placed at the top
of the page under the headline to stand out and catch the reader’s attention
and gives them a visual aid. The second and third photos are of protesters
against fox farming to support my statements and quotes and empathise to the
reader that fox farming is a serious issue. By using violent images it persuades
the reader to support the campaign which makes the article reach its purpose.
The headline "killing innocent animals for their fur is unethical and
needs to be stopped" is written in block capitals which makes the reader
curious to continue reading and find out why it is unethical and in which way
this process is committed.
The lexical choice of
"violently" when describing how the foxes are killed it strengthens
the imagery of the conditions the foxes had to go through to shock my target
audience and persuade them to join to stop this act. The word
"innocent" is often repeated to enforce the fact that these animals
haven't done anything wrong to be treated this way. It also added to the
sympathy felt by the audience as they will connect with the underlying message
that these animals have no reason to go through these conditions.